Small businesses in IT 'embracing digital presence'

2nd December 2009

Small businesses in IT are very comfortable using the online world to keep in touch with their customers, according to a new survey.

How Do Small to Medium Businesses Market Themselves?, a report released by Daryl Willcox Publishing this week, showed that Facebook and Twitter were becoming protocol, with well over one quarter of those interviewed embracing these platforms.

Daryl Willcox, the man behind the company, said of the results: "Companies realise the importance of being visible online and are recognising the benefits of having an up-to-date digital presence. Many are embracing social media and combining this with more traditional marketing methods."

He added that there is also a significant number of SMEs investing in PR services, showing that they truly understand the "enhanced value" of such relations in a world which is steadily becoming more digital.

It follows comments from eBay which stated that many sellers stand to make big profits by marketing on the internet this year, so long as it is done well.

According to a recent survey by Connect, the two biggest IT headaches for businesses were 'everyday hassles with IT' (37 per cent) and 'security concerns' (32 per cent).ADNFCR-1071-ID-19491779-ADNFCR