Small businesses in IT 'must optimise mobile web environments'

19th October 2009

If small businesses in IT are going to capitalise on their customers through mobile internet provisions, they need to ensure their systems are up-to-date and speedy, according to one poll.

Gomez, a leader in internet application experience management, explained that out of 1,001 mobile web users, two in three respondents found problems in mobile internet over the last 12 months, while three-quarters of people had slow loading times.

Matt Poepsel, the vice-president of performance strategies at Gomez, explained that mobile internet is all about convenience and slow mobile pages contradict this entire ethos.

He continued: "To avoid ongoing dissatisfaction and to capitalise on the mobile opportunity, businesses need to place mobile performance management squarely at the top of their to-do lists."

Other countries around the world have had more luck with mobile internet, with Japan even seeing the latest version of a Twitter mobile website being launched last week in a bid to catapult the firm into a much more popular dimension.

More than half of small businesses (53 per cent) believe that the most important benefit of outsourcing is guaranteed response times for IT support. London-based Connect conducted the research in 2007.ADNFCR-1071-ID-19415766-ADNFCR