New media should be used by all small businesses in IT in one way or another, it is firmly believed.

Account director at media consultancy Elemental Rachel Hawkes explained that video should not appear on only one page of a company's website but on any pages where it is relevant, whether it is the home page, product pages, the brand page or company blog.

However, videos should link to a central area where a customer can view video after video should they want to, which many will do.

So long as the video is labelled descriptively, a company should have no troubles with their content expansion, Ms Hawkes continued.

She added: "Text and video will seed well into search engines, providing businesses with really effective content to help drive search engine optimisation - search engines trawl and index video well if optimised properly - and will drive even more traffic to the website - consequently driving sales."

Back in July, eCommerce discovered that UK retailers are neglecting to include content and features on their websites that can encourage return visits, high transactions and continual brand loyalty.

According to a recent survey by Connect, the two biggest IT headaches for businesses were 'everyday hassles with IT' (37 per cent) and 'security concerns' (32 per cent).