Following a tumultuous trading year in 2008, Woolworths has decided to draw a line under its ultimate failure on the high street by relaunching online.

Home shopping firm Shop Direct invested in the rights to the brand following the collapse of the once-popular chain and is largely mimicking the former company's product catalogue, right down to the offer of pick and mix sweet orders.

Furthermore, the Ladybird clothing brand for children - one of the last bastions of the Woolworths brand in its closing years - is also to be revived, adding to the toys and party goods also restocked for the younger market.

The brand had previously drawn criticism for this strange mixture of goods on offer to the general public, with many attributing the brand's inability to fully satisfy its target audience.

However, Shop Direct is confident that its internet venture will prove to be more successful.

Between December 27th 2008 and January 6th 2009, Woolworths closed every one of its 807 national stores, resulting in around 27,000 job losses.

According to a recent survey by Connect, the two biggest IT headaches for businesses were 'everyday hassles with IT' (37 per cent) and 'security concerns' (32 per cent).