MySpace's 'lack of change' responsible for drop in popularity

25th June 2009

Despite being the most popular social networking tool in the world in 2008, MySpace has since taken a nosedive in regard to the number of users, and this is not without its reasons, according to one expert.

Rachel Hawkes, the co-creator and co-editor of the Social Media Portal, explained that MySpace has been "reticent to change its model and adopt a more user-friendly interface" since it started becoming the face of networking.

However, many people who are established on MySpace are particularly adept with keeping in touch with one another and creating their own page properly, as it gives more freedom to users than such alternatives as Facebook, she added.

Ms Hawkes continued: "MySpace still has an important role to play and hopefully the refocus and new management team will allow them to focus on growing areas, i.e. MySpace Music, and cement a solid position."

Her comments follow the news that MySpace is planning to axe at least 400 jobs as part of a reshuffle in the wake of the recession.

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