Goodbye, Live Search; hello, Bing

3rd June 2009

Microsoft has announced plans to attempt to steal the crown from Google in the search engine stakes through its new project, Bing.

Making the announcement at D: All Things Digital, Microsoft chief executive officer Steve Ballmer decided to end mounting speculation surrounding the new search engine, which will be fully implemented in the coming days.

Bing, as it has been christened, will fully replace Windows Live Search.

Mr Ballmer explained that search engines do a "decent job" of returning the user's demands, yet help in using the information itself is not immediately present.

He emphasised that Microsoft's intention is to understand how people really use the internet.

"Bing is an important first step forward in our long-term effort to deliver innovations in search that enable people to find information quickly and use the information they’ve found to accomplish tasks and make smart decisions," the Microsoft boss added.

Live.com, Microsoft's last domain for its search tool, now redirects to www.bing.com, making the initial transition complete.

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