Many small businesses in the IT sector if the UK are turning down the offer of super-fast broadband due to their lack of desire to shell out the extra cash for the service, according to a new survey.

BroadbandChoices.co.uk interviewed 2,644 people across the country about their interest in the upgraded systems of internet connectivity now being made available in the market, with two-thirds of respondents turning down the offer wholeheartedly.

Michael Phillips, the product director of the company, said the current economic climate no doubt had a part to play, although people may not be getting what they pay for already with certain providers.

He explained: "Speed is a sensitive topic at present as recent statistics from Ofcom revealed that on average UK broadband customers receive only 49 per cent of advertised headline speeds with the actual speed experienced averaging at 3.6MB/s - a long way off from 'superfast'."

Earlier this year, BroadbandChoices.co.uk recommended that people look into internet contracts which offer free laptops or video game consoles as the company will always make a profit one way or another.

A recent Connect survey found that the two major concerns about outsourcing services like IT support were 'loss of control' (56 per cent) and 'budget over-runs' (43 per cent).